Brand Identity

Your brand identity is what makes you instantly recognizable to your customers.
Your audience will associate your brand identity with your product and/or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

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Most of us remember taking a Scantron test with the famous #2 pencil. When a new form scanner needed a logo, we were called in. The teal swoosh represents the form going through the scanner—while the negative space of the letter "R" depicts the "bubble" that needs filling in. Ah, the memories.
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Concierge Podiatry and Spa
A local podiatrist asked us to design a logo for his new podiatry/spa service. After reviewing countless other podiatrist's logos, we found they all generally looked the same—a generic footprint or other simplified foot images. We certainly could do better than that. While this logo was not chosen, we still stand behind it's design. If you wish to see the chosen logo (not ours) click on the image above. You be the judge.
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The slap watch was a sensation quite a few years ago, but Steinhausen was one of the first to get in on the bottom floor—as it were. These watches were designed to be fun to put on and wear. To emphasize the playfulness of the product, we created a logo with the likeness of a playground slide worked into the design. The "bug" logo image above it was a play on the "S" from the Steinhausen name, but also a silly smiling face. 
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Genesis Office
Logo for an office furniture company. By combining the "G" and the "O" we created the most ubiquitous of office symbols, the humble paperclip.

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Sandcastle Monogram
Another local business. Initially the owner did not want a sandcastle in the logo design, but friends and family convinced her it might be a good idea. We used a very loose typeface to emulate the look of the thread used to embroider monograms, and of course the signature sandcastle.

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